Defensive strategy
Thanks to @calumam for an opportunity to be a part of this challenge and express my thoughts on the topic defensive strategy in the market
What can a market leader do to defend his territory. The leader should apply the military principle of the offensive me. He should set his place and exploit the enemy weakness .
*Image source Alamy
I believe the best form of defense is a good offense. Too be a good market leader you have to look at some tactics and strategy to defend your territory and here are some of it . I got five defensive tactics
- Position defense
- Flank defense
- Premetive defense
- Contraction defense
- Mobile defense
Position defense:- It is the basic idea of defense is to build and impregnable fortification around ones territory . Defending one's current position or product is a form of marketing myopia .
Flank defense:- The market leaders not only guard his territory but also erect the Outpost to protect a weak front or possibly serve as an invasion base for counter attack.
Premetive defense:- A more aggressive defense strategy . It believes to lunch and attack on the offensive side first rather than waiting for them to strike first. Them believe prevention is better than cure
Image source the tackle zone
Mobile defense:- This involve the market leader to stretch out his domain over his territory that can serve as a future center for defense and offense .
Contraction defense:- Some company sometimes recognize that they can no longer defend all their territory so therefore giving up weaker territory and assigning resources to stronger territory.
Here is the little idea I have of defense I hope you like my research