You are certainly right

We need to be found on the search engines, instead of competing space with other brands who are similar to us in names.

Maybe we have to take the Wikipedia options since we will need a lot of links and references

of course, links and references will not be a problem because we have already created an ecosystem that has lots of juicy contents concerning the platform and other sub-communities which we can use

Let's just start from somewhere and see how it goes