Agree to some level. There are few cases where burning a token makes sense if that's how it was built at the start. Such as with CUB burning CUB it's a way to burn off the never ending increase of it. The more active and used the site is the more CUB gets burned from fee collection thus this is what gives value to CUB.

However in cases like POB or Hive I feel since it wasn't there in the first place it was already accounted for. Instead of burning those tokens they could instead be used as funds to BUILD, DEVELOPE and grow the ecosystem into something more. This building is what would give GREATER value to the token itself instead of just burning it.

You're also right in saying that people would want it in their hands and the more peoples hands it's in the better. A BURN removes that supply from new people. Instead of burning those tokens take 15 minutes find someone new to the platform that's really trying and drop the reward on them instead. 1000% better!