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RE: Onboarding users to Hive... that never post anything?

in GEMSlast year

The Hive-Tube server plugin gets hundreds of downloads every week. This tells me that people are fleeing walled garden platforms like youtube, apple podcasts, spotify, etc. The new HiveCast tuner app mentioned above gives everyone a simple ui to all of them, plus the thousands of media streams out there that also publish in RSS format.

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Okay. I ask because I've been advocating for a huge push to bring content consumers to Hive (rather than content creators, since creators need an audience #common-sense). I've been doing that for quite a few years, and I don't really get far, yet I still keep my eyes on projects with potential.

I'm sure you see all that money moving around in the form of tips on those other corporate platforms. Now imagine that money being staked and those consumers supporting content with votes, consistently, rather than sporadically and randomly. Look at all the perks those consumers get compared to throwing their money away, while still accomplishing their goal of supporting content creators they like. That concept doesn't need to be a secret. Technically you don't sell the content, you sell the consumer rewards (we call them curation rewards). Attracting people actually interested, rather than stakeholders who want to automate everything then support content they don't even care about, turning it into an expense due to the lack of consumer money constantly funneling in.

It's great some content consumer types show up, don't post, but you find them in the comment sections and whatnot. There's also a group of consumers with very similar habits, but those ones are throwing money at their devices like it's going out of style. I'd like some of those people here. Millions of them.

So your headline caught my attention.

HiveCast is being launched for that exact reason. Many people won't care about the Hive chain itself, but they use HiveCast and consume the streaming content. Granted, they will have to have a Hive account when they are ready to actually interact with their favorite shows hosts, tip and upvote etc, but I do not want to force the whole "web3, blockchain, crypto, dapp" stuff on people..

Imo, that just scares people away from all this. Give them a sweet little app like HiveCast to consume the streams/channels/stations with, and don't overwhelm them with a bunch of buzzwords and crap.

Getting new users to stick around and actually bring value to the platform, imo, is something that we've been damn good at. You can see that above in the views, earnings and comment threads that they post.

We'd sure appreciate your vote on our Proposal above if you get a chance. It sounds like we're on the same wavelength.

Happy users will tell their friends, and that's the best advertising Hive can get. The network effect.

Yeah, a piece of content can attract consumer interest and consumer money to Hive without even mentioning Hive.

The buzzwords do scare people away with confusion.

Would be hilarious if a viral cat video was the reason thousands showed up. But a complete disaster if we then attempted to convert those thousands into crypto investors or content creators. Not everyone is built the same. If a consumer staked tokens in order to tip and earn rewards, I wouldn't call it ROI, I'd call it consumer rewards or just straight up Perks, since that's something they understand. Speaking their language. Meanwhile, that takes nothing away from the actual crypto crowd, content creators, and everyone else. Still business as usual for them, plus now there's consumer money and far more people. More transactions for the blockchain enthusiasts. Yeah. In a perfect world.

I'm still thinking about that proposal.

Yep, keep the techie jargon out of it.

Perks is actually a more commonly used term for that, hmm I might just use that myself more when talking about this stuff with people.. good idea.

The perfect world includes both though, in balance... Creators and consumers.

I used to complain that people are so lazy, and why can't they also be self-starters like me, etc. The groundskeeper here of all people, told me though that there needs to be workers. Not everyone is a leader. Leaders need workers, but not all workers need a leader I said :)