Lol.. Anytime you set off to selling to a potential customer, there's only one thing S/he is listening for like your phone's Google Assistant listens for voice.
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What's In It For Me (WII FM) - The radio station constantly playing in their minds.
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Anything else you are saying no matter how great and nice will sound like an annoying radio station they want to quickly change.
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Dear entrepreneur, be smart. Factor every of your marketing words into communicating what is in it for the person you are speaking to. Appealing to emotions last worked in 19kpirigidim (no date)
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CHANGE THE CHANNEL TO (WII FM) ALWAYS!
Hey Harry, you still here?