Recently, Pantone Color Institute announced its Color of the Year 2023, namely "Viva Magenta".
So I have decided to test this new vibrant color, that is actually inspired by nature, on some of my travel and studio photographs.
In order to apply that color to my images, I had to convert it either to RGB or to HSL values. After some researching online, various sources providing different values, here is what in my opinion are the closest maches:
| R | G | B |
|---|---|---|
| 187 | 38 | 73 |
| H | S | L |
|---|---|---|
| 346 | 66.2 | 44.1 |
"What is Viva Magenta?
Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.
Leatrice Eiseman
Executive Director, Pantone Color Institute"
Source of the quoted text could be found here: https://www.pantone.com/color-of-the-year-2023 along with more information.
My travel photo from Norway:
My travel photo from Italy:
My travel photo from Italy:
My travel photo from Italy:
My travel photo from Greece:
My studio project photo:
My travel photo from Iceland:
My travel photo from Iceland:
My travel photo from Slovenia:
My photo from the backyard :D
My travel long-exposure photo from Malta:
My travel photo from Italy:
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Have a great day, stay safe, stay strong and let your muse be always on your shoulder!
The divider I use in my posts I have created in Adobe Express.
Viva Magenta, nice to meet you! :D Amazing color, fits nicely to the photos you picked ;)
@tipu curate
Hehehe, indeed, such a lively and vivid color :)
Hopefully 2023 is much brighter!
!PIZZA
Thanks so much and have a great day!
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Wow, such an impressive work! I love it! It somehow gives the perceptions the effect of the infrared photography, isn't it? 🤔
!LUV
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👋Hello, Viva Magenta!👋
Such a lovely, bright mood enhancing color you're wearing for your photoshoot today!
Your images are mag-nificent!😊 Really enjoy the magenta cats! @lightcaptured
Hello, hello :)
Thanks so much and it is so kind of you to put up these words, that in terms put a smile on my face! :)
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These look magical
It’s such a cool colour… it changes the mood of your captures 😊😎
It's something out of the ordinary indeed. I still cannot decide for myself if I truly like it, but my desire to experiment is already here and poking me :D
Than go with that desire for a while…
I’m biased as purple is my favorite colour hahaha 😎
Have a great evening 👋🏻😁
I can't tell for sure which one is the color closest to Viva Magenta - purple, pink or red :)))
But hey, I am a man, what do we understand of colors :)))
You too, have a great evening, thank you! :)
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Via Tenor
I would say pink than red and last purple 😉
Thanks a lot, enjoy yours 👋🏻😊
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It is indeed a vivid combination of those colors, keeps you wondering :)
And wandering :)))
!PIZZA
It does indeed… both 😉😁🤣
Have an awesome weekend!
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