Nintendo is pretty steadfast in their prices. They don't really have any competition because most people hold them in a different "field" so to speak as far as gaming is concerned. Their business model is one of if they sell enough consoles they can sell the games for however much they want.
but I agree, this game is fun and good but it is NOT worth $60
Put it on hold at the local library and enjoy it free for a few weeks. :-)
wait... libraries have games you can check out ? This is news to me but great news if true.