Yes!!! Absolutely.
Major games that have added NFTs have so far have been a complete failure. Ubisoft and Ghost Recon are the perfect example of that. It won’t stay this way forever though. Eventually some game is going to do it in a way that draws everyone’s attention. Already we have Epic Games paying creators who create popular Fortnite maps with the new Unreal Editor. We are on our way to a new evolution of gaming. Combine these ideas with more advanced VR and we are really in for a treat.
But I think in this scenario, big business would be providing the ads in this fashion (which are incredibly consumer friendly and hardly intrusive), while the gamers are making little bits, which is fine, even great. In this case though Polyphony Digital and Sony would probably see that money as being theirs. Yet the percentage going to the gamers for choosing to advertise in this fashion would most likely go straight to purchasing more Sony products.
If someone in this crypto world of ours wanted to start from scratch and build a game of that caliber (nearly impossible feat), then offer these money making perks, what we'd see is some big hype campaign and a push to purchase tokens and packs and other junk of some kind, before the actual game is being developed, resulting in people buying another line of BS and broken promises, along with yet another reason to add to the long list of reasons why the general populace runs from the idea.
So much potential yet so poorly executed, almost every damn time.
Someone would have to come along, offering a better deal to consumers, snatching their market, then they'd decide to "innovate".
I do enjoy thinking about it. I think that's what keeps me grounded in reality rather than throwing my money at every little thing that says it'll do something, eventually.