First off,
Thanks for tagging me on Twitter @pibara.
As I'm not as technical as others, I'd recommend getting feedback from the people @nathanmars listed.
From a first glance, I like the idea. Anything that integrates the outside world with HIVE should be beneficial to the platform. I'd be willing to test, both as content-provider and as a advertiser.
That being said, there are some slight confusions. There is constantly spoken about add revenues instead of ad revenues and adds instead of ads in general. Is there a distinction between the two and a reference to something else I don't know about, or just a bilingual typo?