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Before the fork, steemit.com probably had more traffic than hive.blog has, at least during the times when the price was very high. Yet I don't think they ever were making more than $30K per month from advertising and they undoubtebly had to "spend money" in the form of human effort to make that money. From my point of view, numbers that low shouldn't be the focus for how to grow Hive as a currency.