Right now Splinterlands is flying completely under the radar, but they plan to finish the new player experience improvements and do a major marketing push to acquire new players, when that happens all the Splinterlands assets are likely to skyrocket.
My main fear is that the 'new player experience' and the Marketing won't do anything at all and be a major deception putting the team with their feet on the ground hopefully making them understand that the entire setup for the game is broken now. There is just no selling point whatsoever right now for new player, I also would not recommend it to anyone I know to start playing and don't think there are many that would now.
You can't expect new players to buy a ton of card assets in the game which are expected to go down a lot in value, be up against old players who have a big advantage owning all the soulbound cards, not even to talk about the Gladius cards that aren't even for sale. Force them to also buy or rent SPS to get some earnings, very quickly get them against a wall where they get pay2winned, forcing them to play at least 1Hour+ every day if they don't want to lose out of possible earnings, ...
Splinterlands has really sucked for new players and I don't see anything changing with the new player experience. They fundamentally need to make some major changes to really fix all the issues.
You definitely have a point there with "new player experience" I have my own doubts on that... I think the best kind of marketing is high rewards for the players which can be achieved by injecting $$$$ into the game and if SPS price rises which would make rewards higher...