Because there are about 15-30x or more players now than when they did 1.5 million packs. That number of packs would be gone in literally a day by a bunch of whales. I know because I would buy 50k packs probably if it were first come first serve and such a tiny number.
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Ok that's a good point, but less packs for a higher price would also be an option. Implementing a smart and fair distribution / pre-sale mechanism is very important, either way.
i think the issue is that if the growth continues with that number of packs new people would not have cards to play :D and it is a game so you need people to have cards to play.
if you sell out in a month you have a problem with no new cards or making new packs. Making new packs in short time is a problem because you need to make it as unique as possible and not f up the game mechanics.