"Out of the box" the phrase that was quite popular in corporate sector was a learning curve in my career. Knowing 'how' and 'why' and 'what' is important. Recently I met a guy in a temple, he is holding an engineering degree and mere around 27 years of age. the temple had certain function and he was part of the function, my curiosity to know asked him about the basis of the rituals and he was clueless he attended the rituals but was not aware of the reason/cause etc. ....I think it is all because of the education, where the kids are more into "rote learning" just to secure marks and never cared about deep understanding of the subject.....I find them in spiritual world too. Where people are chanting many mantras and sholakas but unaware of its meaning. .. the curiosity to learning is dying making creativity at loss.
And this is how I see most of the content online. People "create" without purpose, without understanding. All they are doing is trying to trigger an algorithm, by doing what everyone else is doing to trigger the algorithm. It is unaware ritual.