This reminded me of a drink CEO's interview, on how they were able to keep their prices the same for a very long time. He just said they were in profit, without debt, their employees are happy, and people continue to buy their product. I think as long as they're green after deducting all expenses, they are happy.
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The economy has an issue because profit-seeking is essentially taking resources out of the system, and putting them into non-value-adding wealth generation vehicles. It is very, very leaky.