Thx @steevc - I was talking about Hive on LinkedIn in the past pretty often, then switched to write articles about the blockchain approach in general. After the web3 guru hype 2 years ago I see many people are open at least for de-centralized platforms.
The cchallenge still - for people that use platforms for their business - owning content yes, but companies often have the need to eb able to delete content and transfer from one platform to another - that is part of my normal job - but written in blockchain stays in blockchain :-).
Many of my clients want Mastodon.
Mastodon is okay for short-form, but Hive works better for blogs. I can see that the permanence may be an issue for some.
I've seen various company accounts appear here, but only do a few posts. I wonder if that is just for SEO. We need Hive to be more of a destination.