This is great post, Russell. My husband, when he was working, was an engineer. He spent most of his career on process control, quality and manufacturing support. This reminds me of what he talked about all the time. He was always asking questions of people on the manufacturing floor and their supervisors for what they needed to get their jobs done and how he could help them. So he was very engaged and present all the time. That is what we have to be for our audiences.