Thank you Russell @russellstockley for the awesome post! You are so right about being the audience. The most important part of engaging is listening. You may ask and open end question but listen to the person you are engaging with as they respond. You need to find out what they need want and don't want before you can offer them something of value that they can use.
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Listening is the first major point that needs to be taken on board, without listening we might as well be talking into the wind