Having a business plan is so crucial but hardly ever talked about. It was a business plan that actually save us. It's also important to know that its a moving plan and needs to be reviewed and updated constantly.
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I am so surprised at people when they are pitching me and I say that does not fit my Business Plan, and they rebut why not? Then I ask do you have a business plan? When they answer that the company they rep has a marketing plan, I say you do not have a business plan for your business? At this point they either lie and say yes or try to reinforce that the company they rep will take care of all that making them an employee not an entrepreneur, which is very sad if you think them being trapped in an employee state of mind.