Paying forward (the beneficiary) is a wonderful deal. Good on you, good on Jon.
I once advertised a motorcycle "One Must Go: 1959 Triumph TR6 or 1973 model wife. Both are beautiful low mile examples. $1000 for the Triumph." I've often wondered why that marriage failed. She shouldn't have made me sell my MC. :) Not my fault.
3 things:
Procrastination
Weeds
Cats (just kidding. Sort of)
Its a great way that shows we are a community that is a community