Hello, friends I hope you are very very well, today I share with you the first of several articles talking about the most popular topic of blockchain: Web 3.0 and the challenges that this topic demands in the marketing area. I've lost count of the events I've been to and participated in where Web 3.0 is the protagonist or even the context. And for that reason I wanted to write an article because one of the things I struggle with the most is the "repetition" of the term.

THE SATURATION

It's no secret that learning something new demands a lot of time from ourselves, learning skills vary from person to person. However, there is a key trigger that adds to the whole Web 3.0 educational environment a touch of difficulty: we are learning at our own pace. Education has become so decentralized that those who are just discovering information are at a different level compared to those who have been learning for months or even years. It is the same as in school, however, I again add the traditional education system as a reference to point out that in school we were separated by classroom. And many times in the events that take place there are all kinds of profiles, from those who do not even know what the hell they do with technology to conspiracy theorists who claim that computers will replace us, through those who have faith that decentralization is the solution to the problems of the web. And many more profiles.

The meme I share below is purely humorous but if you want it not to be. I bring it up because after events, especially in networking moments I hear more than one person saying "let's talk about something else" because it's easy to get burned with the same speech. You have to have the ability to be very patient, understanding and tolerant with those who are just discovering the term. I am still in the phase where I can talk and talk for hours about the subject because I feel like I am new to understanding the terminology. But it is true that I have reached a point of identifying that not everything calls my attention, I already know what a Poap is, an NFT, a wallet, I know what blockhain is, so when events in which information is repeated it is inevitable to think "I have already seen this class", although the teacher keeps changing.

Maintaining the appeal of Web 3.0 is very easy and at the same time I think all the marketing efforts are focused on onboarding. And when people say "well, I'll go in, I'll create my account", there is a vacuum. So many are lost, because they don't know how to develop or deploy projects on blockchains or just be users. That's why I think it's very important that every blockchain or big project can postulate for its builders and their preparation to contain these situations. I also think that this is the future, because human resources are always necessary to educate about technological aspects and ensure that the project objectives are met. How do I imagine it? That the devs can educate or support the adoption of more devs, that the marketing devs can educate or support the adoption of more devs, that the marketing devs can educate or support the adoption of more devs, that the marketing devs are specialized in Defi, gaming or NFT, and of course those who have extensive knowledge of each area, let's call them integral.

I went off on a tangent, I would like to read you to know: how do you work the saturation on this topic, how do you manage your patience? I share with you my strategy, I have written a book with terms I don't know for example:

• EVM
• FRAMEWORK
• SMART CONTRACTS

Everything to make it more interesting, for each new concept that I know I cross off my list, so I keep the interest to learn and understand that I still know nothing. Everything I learn new gives me like a piece to understand more about web3. I admit that I learn very fast too, that's why I need to keep my focus.