Hahaha, I understand, sometimes things squick me out even if I know it's really ok, it still bothers me. But I'm pretty sure all the processing makes everything perfectly sanitary!
All of their marketing is witty, it's very smart. One time they sent an email that was conducting a very important poll: do you scrunch or fold your paper? LOL
Don't be daunted by the prices for bulk amounts on Amazon that I linked; buying in-store in a normal amount it's about the same or even cheaper than the high quality virgin fiber ones. Most are about as expensive as like, Charmin or something. The Reel is the spendy one. And the Simple Truth one from Kroger that I mentioned at the end is the cheapest of all!