We can see how most of the time we do not feel loved, and there is an answer, it is because sin has damaged our ability to process God's love, fully receive it and reciprocate our love.
But our Father has solved this problem by freeing us from the power of sin and providing us with a new nature, now we can understand a little better how great and wonderful is our Father's love for us and understand that his love is unconditional; He loves us no matter who we are, where we have been, or what mistakes we have made, regardless of our past mistakes, God loves us unconditionally.