I think there are many different approaches to promote Hive, and each has its advantages depending in your audience. Your approach is great as its not hard sell, that may put some people off.

I'm trying to create an asset which everyone can use as a tool when they want to give people a quick overview of Hive, "this is where the users are around the world, look there are some in your city, see what they say about Hive"

Hopefully people can help to build the story