https://hivepay.io could be a help to these business. What I have come to realize is that you need to target a community that hang around each other to get the best results. People are more likely to do things their peers are doing. That is why I have been a big fan of what is going on in Venezuela and Africa with HIVE community projects.
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I dont think we should be looking at this as helping anyone. In fact we should not be looking to help businesses but that it should work the other way around. Funding for a part of the ROI.