I think not, its a poor use of funds in my opinion. And I find it strange most of the marketing is not up for vote, but decided by those who handle the valueplan account.. A select few, allowing lots of Hive to be sold in hopes marketing will do something to stabilize the price or something like that. It does not make sense to me. So I do not support it.
I have seen a lot of scrutiny placed on valueplan recently. Most of what is paid seems to be to try to help market Hive. And this has never felt good to me, I think Hive needs zero marketing. Especially during bear markets its normal for things to get quiet.
Trying to pour money into marketing an alt coin off season is like trying to start a diesel engine in the coldest day of winter, with no oil pan heater.
Bitcoin’s creator never put out newspaper ads, rally car sponsorship's, or attended conventions/conferences. Just a forum post saying Bitcoin was live. That is all the marketing that was done, and with this great idea. It grew by itself and we started to see Bitcoin go viral.
With BTC we eventually we saw signs such as my cover image at a Fed meeting in 2017. Someone put up a notepad with “Buy Bitcoin” written on it. That is all the marketing Bitcoin has got, and along with being such a great technology it caught on because of such events.
https://bitcoinmagazine.com/culture/hi-mom-send-more-bitcoins
Another famous event for Bitcoin, no marketing required.
With every reward halving, we have seen drastic changes in price discovery. And that as well has “marketed” Bitcoin by itself. Every bull cycle brings new eyes to crypto. These events and gorilla marketing done by enthusiasts is more than enough to get noticed.. And Bitcoin paid zero to have all that done, just done by people that truly believe in cryptocurrency.
So my point about Hive is, I think we are wasting money trying to market Hive. Paying companies or individuals to increase visibility has rarely helped alt coins. Its usually been based on grass roots approaches and gorilla marketing that has helped altcoins get noticed such as Dogecoin.
I believe as long as Hive holds its alt coin ranking, the reward halving effect from Bitcoin will raise the price of all alt coins. Just as it has done every other cycle before. So as long as Bitcoin succeeds, which I do believe. I think Hive will as well, without having to do any marketing at all.
The money generated for valueplan could go elsewhere, helping inside the ecosystem by being staked and voting on content. Maybe some other way it can be reintroduced into the reward pool where stakers can vote for its use. Or it could be burned and help reduce the amount of Hive in circulation. I do not understand why we cannot just have everything voted on the DHF. Why do we need a group of “trusted individuals” to decide on what gets funded and what does not. We have the DHF for that.
All the marketing Hive needs is time in my opinion.
So does Hive need to pay for own marketing?
There is an obvious problem, even for someone like me who has been online since 96 and coding since a decade before that its not easy at all to search for & find anything around Hive...
It is just too generic a name, and also there is some sort of collaborative software with the same name.
I have no illusion that there will be a rebrand, but at least I hope I can mention it here without anyone downvoting or worse... It is an important factor.
No
I have a better idea
Nice, I read your blog post about the Cool Kids Club. Already a much better proposal than a lot of what we see around here.
Maybe the cool kids on Hive can approach other cool kids 🤷♂
Wasting money on livery and ad space that barely gets seen without any context or a marketing strategy is not marketing.
Hive needs incentives alignment. We need to stop giving away HIVE for free as soon as possible, this means DHF first and rewards pool faster than it's current rate of 0.01% per 250,000 blocks.
After that, we need projects to adopt the protocol in the backend. They'll gobble up Hive power and resource credits to operate.
oh and It's spelled guerrilla marketing by the way, as in guerrilla warfare tactics used in marketing. Not big monkeys. Just thought I'd point that out.
The DHF should be burned, this isn't a corporation. It already=35% of the Hive market cap and the monthly spending is out of control.
This 👆
I also think no 😅
The applications built with funding would be promotion enough. Plus the marketing message is so damn dumb in terms of come here and get paid for your content. That creates people just wanting to cash out of the platform and not really contribute to it. It also real dumb because hive does nothing to generate those funds in the first place aka fees like other blockchains or ad revenue. There's many flaws and the price of hive is clearly showing that.
Understanding the crypto cycle is indeed important ... for two years, nothing done for altcoins can change the fact that 90-99 percent of the value is coming out of them. What I need is for the people who make the decisions to learn the whole market and make decisions that work for altcoins at the right time in the cycle instead of blaming content creators when Hive's own internal mechanisms are driving the inflation. This is no longer up for argument. Dalz did the analysis to show how this is happened. I'm going to need us to understand crypto as a whole and make better decisions not based on what we think we can will Hive to be, but what it is: it is an altcoin, and altcoins are governed by the crypto market in a particular way.
I feel we have enough people here. We have over five thousand people on here even though I don’t know how many members are here
It’s our duty to make it global
If we can benefit from something, we should also be able to make it progress
Hive's incentives are wrong.
The main attractant is the reward pool, for now.
When the top reaping accounts hold 20k and 11k times what a minnow has why would they stick around to watch those guys grow?
They already have game breaking amounts.
The top 20 accounts take 50% of the daily incentive to be here.
8 years of declining numbers say that is not a winning strategy.
8 years of no change says it's not gonna change any time soon.
Nobody buys into that proposal.
As we can see.
Yes, but in effectively and efficiently ways.
In my opinion Hive's value is way too low compared to its intrinsic value. Marketing, which has never been done properly, would attract a lot of users, which don't even know Hive exists. I think it is a must!
Good job my friend,
I think Hive needs something, but I don't know if it fits into the mold that we are currently using. I don't think you can really compare it to BTC in this case because they are two different pieces to the puzzle. BTC was the OG, so things are going to be a bit different with it. I think a better idea is to look at an alt that has successfully been marketed and gained mainstream attention. Unfortunately, most of those are memecoins and we know the obvious reasons why they have gained recognition. There doesn't seem to be a lot of chance for that with HIVE right now.
It needs something that does not cost much. 😊 What do you think?
I don't think hive needs any marketing. HIVE itself is a marketing in which what has become famous goes a long way. And what doesn't move gets left behind.
Your thoughts on the hive are very similar to mine.
Yes, hive need to pay for market!
I'd agree with yes to marketing, just better and more efficient ways doing it. Hiring KOLS and Influencer that actually delivers too.
Speaking of marketing not sure if she's paid as a KOL or an influencer to promote Hive https://peakd.com/ghana/@missbitcoin-sv/community-of-hive-in-ghana. I mean she has medium engagement rate over instagram which is a good thing but would also be nice if over her instagram she's also posting her activities wearing hive shirts. If the trip was also sponsored, found no mention of hive whatsoever in her instagram posts 😃 if it wasn't sponsored, that's fine.
Viva hive
I voted yes but not sure if we are doing great on that... every project, most of the times centralized ones they spend money with marketing, why we shouldn't spend? but it is more trickier when it is decentralized...who is going to manage that and how? the problem is that the decision of all the projects is in the hand of few, my vote is worthless, and even you being an orca and very close to a whale you also have a small power of game changing! So in the end are we really decentralized? but just a curiosity, I just searched for top socialfi tokens, and we aren't bad, kucoin cite us and we are good in the ranking of crypto.com. But yeah centralized projects on top of us =)
You're right, but corrupt Hive users don't seem to give a shit. Greetings Mr. Solo.