It's definitely something we generally don't think about but even Hive blogs are trying to sell yourself to others. Even if it doesn't cost the other side anything, we are all competing for attention.
I have to agree that the 10 truths are definitely true. The only thing I can think that is 100% passive is maybe things like the Cub Kingdom where it auto compounds for you
Yep though I would regard that as more of a security/investment because we have absolutely no influence on if we get returns or the size of the returns outside of putting more $ into it :)