I don't think you're alone in this view, it's been expressed by several well known figures in the community.

I think the social media application on Hive has a useful purpose as an onboarding and marketing tool for Hive, and gets people more engaged than many other blockchain networks, but at the same time I think we have to look beyond it to achieve the best growth of the platform. In my personal view, this will be the creation of innovative types of Dapps that further spur engagement and that tie-in nicely to the social media aspect of the network.