Great write up again, I'm intrigued to see who the big two will be. I was expecting Nike to be higher. They are my favourite sports brand, in fact I just ordered a pair of Nike Air Zoom Victory Tour 2 golf shoes and Brooklyn Mets t shirt today on their website - had a work voucher to use up, usually get one each year and hit up their online shop, got some sweet Air Jordan kit last year.
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Nike is huge but in the end Red Bull and Pepsi have a lot of brand sponsorship that the average sports fan might not be aware of. The more I looked into it, the more both brands are involved at a grassroots level as well as across multiple sports and regions