oh i would be willing to bet that Halloween is an opportunity for much senseless spending. In the States, there are pop up SUPERSTORES that sell only Halloween stuff from say, mid-Sept to Oct 30th, then they completely vacate the premises until the following year.
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We have pop up Christmas stores taking over empty shops on a one month lease in shopping centers and high streets but thankfully no Halloween shops yet. It is fairly big but obviously not like the States. More for the kids getting sweets. Our road normally gets closed off as there is a high powered police officer somewhere around here and the kids trick or treat.