Hi there, @everlove.
The "hidden" factor are the photographers involved - Hidden until entering a contest of ours, anyway. We hope to bring light to those talented hidden photographer's work, giving them recognition for their passion.
Absolutely, the topic will be changing every week. :)
We are also very excited. Thanks for showing us some interest, we appreciate the support!
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Awesome. I'll see what I'm inspired to share. Excited to see more amazing photography from my fellow Steemians.