"What Steem needs most is marketing to ordinary people who still do not know about crypto, explained in a simple way."

Steem is marketed by the content creators produce, and that is as simple as it gets. However, profiteers extract ~90% of the rewards and EIP proposes increasing this by another 40% of the remaining rewards available to creators. All that value is extracted from the marketing of Steem, and does not enable capital gains (increasing the value of Steem).

Social media has proved to be the most profitable business in the world today. The FAANGs rise to power is entirely from social media. It is profiteering extracting the rewards before they are able to increase the price of Steem that prevents Steem from producing capital gains it's blockchain excellence and use case make possible.