When I say not enforced I'm really saying that I don't think they will work out because without some form of enforcement, people and companies will find ways to cheat, although they will usually dress it up in less negative terms than that.

A couple of years ago Ned was talking about the attention economy and some concept (never fully defined) of how ad revenue would be shared with the content creator, the reader, and/or with Steem as a whole through burning.

But when the rubber hit the road and they started selling ads, they just decided to keep all the money in the name of 'sustainability', and there isn't a damn thing anyone else can do about it.