In the arts and entertainment world, these changes are much like offering a standup comedian a smaller cut on a slow night because the venue is offering consumers drink specials. The drink specials are there to fill the house, the performer ends up earning more by accepting a smaller percentage because the seats are full. Had the venue not offered the drink specials as an incentive for people to show up, the performer would have taken home far less money, even if offered the full cut, because the seats were empty.

You hit the bulls eye