Great links and great advice, thank you!
I've been here for 3 weeks and during this time if I received a follower I would check my list and follow them back without checking their page.
Yesterday I decided to stop doing that because I noticed that several of the people following me were also following thousands of other people even though they had only been here for about a month. That told me that they were probably trying to just get followers and weren't necessarily interested in my page.
I'm starting to get the hang of this place, especially due to all the helpful posts like yours so thanks!