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Any thoughts / advice on just munching on dried Goji berries? Worth re-hydrating before eating or?...

It's generally preferable to rehydrate dried fruit. There are a number of reasons for this, not least of which is that rehydration eases digestion. From a Chinese medical point of view we might also say that the jin1 body fluids are protected if the dried fruit is rehydrated.

Oh my god! They look soooo cute! Wish I could try it someday :)

I hear there are wonderful goji berries in 新疆. Maybe you can visit someday with somebody close ;)