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For titles I'd say fluoride works so people know the topic and click on it, but it's important to call things what they are. The power of statism comes almost completely from calling things other than what they are.

For example:

  • People know that mass murder is wrong, so they call it "war" to confuse people
  • People know that kidnapping is wrong, so they call it "arresting/imprisoning" to confuse people
  • People know that extortion and theft are wrong, so they call it "taxes"

There is a ton of power in words, and for those of us on the side of truth, it's important that we use truthful language. Maybe something like opening with "how do you feel about fluoride in your water?" followed by "how about hydrofluorosilicic acid, a dangerous neurotoxin and manufacturing waste-product?" (fyi companies face huge fines from the EPA if they allow it to escape into the water or air from their plants, so they turn it into salt form, which is then sold to municipalities to put in the water)