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RE: 3,245,273 Facebook Users See Ads for Steem on $4,622.37 Ad Spend!

What would be, based on your experience, a good FB marketing campaign to do in latin america? I said latin america because my main language is Spanish so I could start covering that part. Would be great to have some guidelines about "what to do" and "what not to do". Any suggestions?
Thanks for your time @jerrybanfield. Nice work!