Good work on the updated stuff.
I STILL think we need to hit reddit and youtube gaming and music production channels HARD. That means reddit advertisements for the subreddit; those seem to be in a box shape on the right side of the screen.
Youtube gaming and music production stuff could use the secret identity theme ("MLG by day... ...GRC by night", with someone wearing headphones or something more clever than that... also, we should try to hit high end Mac users and the like who would be doing music production "make beats by day... ...beat cancer by night"), plus who knows what else.
I don't really have any other specific campaign ideas, but I feel like with the brainpower of the community, a good brainstorming session would keep you busy for the next decade with great ideas.