I personally liked the double helix! I think it is very simplistic and symmetrical. I totally agree getting the logo is the main mountain to climb the colour is one of those finishing touches but it can make all the difference. I mean McDonald's logo is a prime example of the statement a colour can make.
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Purple could definitely work well and would stand out amidst the sea of blues, greens and golds in the Crypto market - thank you! I 100% agree on the power of colour choice, so all input is greatly appreciated.