I agree that sensitivity of data is one of the problems. AWS, Google is tough competition - but there was a day when Google, Amazon and Facebook were tiny. Golem team, some developers and investors believe there is space for decentralized computing services.
Where the value of gridcoins is to come from? Now it's mostly based on speculation, but like for Internet companies the bubble will end. What is the point to have just another, secondary BOINC credit (badge)?