Graphic Film Market by Polymer, Industry Demand, Growth, Types and Research Report

The Graphic Film Market Global Industry Report is projected to grow from USD 23.05 Billion in 2016 to USD 31.10 Billion by 2022, at a compound annual growth rate (CAGR) of 5.17% from 2017 to 2022. The base year considered for the study is 2016 and the market size is projected from 2017 to 2022.

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The key objective of the global graphic film report is to provide companies with a summary of the latest trends and lucrative business expansion opportunities for laminated films, graphic films, printing manufacturers, suppliers, and distributors. The report also demonstrates the key business strategies and principles adopted by the key players around the world. The segments considered for this report are based on film type, polymer, end use, printing technology, and region.

The research methodology used to forecast the market size focused on the bottom-up approach. The total market size of graphic film was calculated based on the share of the various film types and polymers derived. Providing weightage for the share and calculation was done on the basis of extensive primary interviews and secondary research from a variety of sources such as the Association for Packaging and Processing Technologies, Foil & Specialty Effects Association (FSEA), the Association of International Metallizers, Coaters, and Laminators, and the Chemical Fabrics & Film Association. Primary research in this report includes extensive interviews with key people such as CEOs, VPs, directors, and executives. After arriving at the overall market size, the total market was split into several segments and subsegments. Data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.

The global market for graphic film is dominated by large players such as Avery Dennison Corporation (US), 3M Company (US), E. I. du Pont de Nemours and Company (US), CCL Industries, Inc. (Canada), Amcor Limited (Australia), Constantia Flexibles Group (Austria), DUNMORE Corporation (US), and Hexis S.A. (France).

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Target audience
• Laminated graphic film manufacturers
• OEMs
• Manufacturing organizations
• Automotive manufacturers
• Construction organizations

Company Information
Detailed analysis and profiling of additional market players (up to five)
MarketsandMarkets projects that the graphic film market will grow from USD 24.17 Billion in 2017 to USD 31.10 Billion by 2022, at a compound annual growth rate (CAGR) of 5.17% from 2017 to 2022. Rise in population, increase in in disposable income levels, growth in construction, automotive, promotional & advertisement, and retail industries, and favorable trends in the e-commerce industry are expected to drive the market.

This market is segmented on the basis of polymer, film type, end use, printing technology, and region. In terms of end use, the promotional & advertisement segment accounted for the largest share. Graphic film are used in a variety of applications such as promotional banners, advertisement pamphlets, and anti-graffiti applications; it thus accounts for the largest market share. On the basis of film type, the opaque segment accounted for the largest share. These films are preferred due to their ease of use, light weight, excellent printability, and high durability.

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In terms of polymer, the PVC segment accounted for the largest share, and is also projected to grow at the highest CAGR during the forecast period. The growth has been witnessed owing to its properties such as recyclability, cost-effectiveness, excellent printability, and high durability.

In terms of region, Asia Pacific accounted for the largest share in 2016. Asia Pacific is a developed market due to the rise in population, rapid urbanization, and increase in disposable income capability. China accounted for the largest country-level market for graphic film, globally. The growth can be attributed to high technological development, high disposable income, and good construction & automotive industrial scenarios.
Laminated graphic film mediums are light-weight and cost-effective for promotional activities. However, fluctuation in prices of raw materials and unorganized market structure serve as potential restraints in the graphic film market.

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