Grant Cardone’s 7 Steps Of A Correct Business Cycle

Business is created when there is an exchange. Big companies like Toy “R” Us and iHeartRadio made a mistake. They are using a broken business cycle. They spend all of their money advertising to get leads. What happened is they couldn’t sell the leads when they got them. They get a lead but don’t know what to do with it when they get it. There’s no exchange.