10% seems like a lot for one proposal. I don't necessarily disagree that 10% for advertising is worthwhile, but I would question if that whole 10% should be put into a single proposal. In the undecided column for now but I still have to go read it :)
I hope you make a decision, and if you have questions you can always ask here on chain or write me a DM on discord if you prefer so.
It would be a 10% of the current proposals approved, but it would also be 1.2% of the total available in the DHF. For a marketing proposal that lasts 1.5 years I'd say that it is pretty welcoming.
The number we have to look at here is the CAC, not the total amount of the proposal (it could be ten times bigger, and the CAC would remain at $25). Check the graphs above for more details.
Thanks for your feedback man!
It's not all going into a single marketing campaign. It's being split into multiple fronts as detailed in the proposal blog. You might want to read it.