I saw this post by Giovanni Gallucci on X talking about this as well:

For me, it started with general Google search being less than useful. It was then I began to turn to Claude or ChatGPT for answers. The reality is that my first instinct is to Google something. Years and years of habit. Now that Google serves up AI results at the top, I have become less likely to scroll down. Which is not a good thing for anyone hoping their sites would be served up and clicked.

It seems to me that the next step is to train all the various AI's about who we are and what we have to offer the world.