True, that's why there are some many bars etc in the cities. People want to find association/social contact, but still it ends up in frustration. Your real friend is Vishnu and the real Gurus.
If you live in the country and go out into nature, you are alone.
Maybe this will lead to a crisis.

Everybody wants some love and social contact, but many are frustrated:
"Prahlāda Mahārāja says that everyone is attached to family affection. If one is attached to family affairs, he cannot control his senses. Naturally, everyone wants to love someone. Society, friendship, and love are needed. They are demands of the spirit soul, but they are being pervertedly reflected. I have seen that many ladies and gentlemen in your country have no family life, but they have placed their love in cats and dogs. Because they want to love someone but do not see anyone suitable, they place their valuable love in cats and dogs. Our concern is to transfer this love—which has to be placed somewhere—to Kṛṣṇa. This is Kṛṣṇa consciousness. If you transfer your love to Kṛṣṇa, that is perfection. But now, because people are being frustrated and cheated, they do not know where to place their love, and at last they place their love in cats and dogs."

But if you take your phone and listen to holy mantras god and gurus will be with you by the transcendental sound vibration.