Day job is a handful as platforms like Facebook are constantly changing and we have to stay on top of it. PPC marketing is a very important one to do properly for sure as it can be a big waste of money. For Google, you want to appear at the top of the searches with a PPC but not have anyone actually click and you should only really do this when no local competition is.

As for facebook, Boosting a post is a bit of a hopeful waste of money and you should simply create an ad set for more metrics coming back at you.

Another tip is that google doesn't index your facebook posts as your content. It is associated with facebook.com. Best to post on local platforms like https://shopstratford.ca for example so it is boosting your SEO rather then Zucker.