You nailed it with this video. Every time I hear there is a new mmo in the making, the first thing coming to my mind is: It's going to be a wow clone with mmo features. Really sad that this mmo potential is wasted with wow clones. But you should check out Life is Feudal: MMO. It has a nice concept like nearly every building on the map was build by another player and so on. Player interaction is a big part of the experience. And the best part is, there is nearly none wow mechanic to be found ;)