Lightning The Future of ESports Marketing

in #gaming6 years ago

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The process of Marketing is usually conducted by highly qualified professional companies. But nowadays with the technology development, the competition of advertisers has become increased. Now marketing has shifted towards a path where frauded and unprofessional activities are common. In 2017, the total worth of the "digital advertising market" reached $260 billion and expected to have a value of $335 billion in 2020. Prevailing technologies in the marketing can either be falsified or altered without notifying consumers.

Marketing is a compulsory activity in ESports too, marketing can directly influence the total profit of any company or campaign. Global esports revenues will reach $905.6 million in 2018. The statistics show an estimation of a higher value of $1.6bil in 2021. Revenue on ESports advertising will grow up to $160.7 million, by the end of 2018. Although these statistics indicate a higher growth in advertising, ESports Industry has faced many problems regarding the existing marketing process. The first reason is that a larger percentage of marketing budgets is wasted on various intermediate third parties and agencies. A special reason is that the present market is highly centralized, handful number of giants has crowned in the industry. A more common example is marketing campaigns through social media like Facebook, Youtube, Linkedin etc. Since the higher number of users tend to use these social networks, the ESports consumers have no other option than using these expensive services. However there is no guarantee of the final result of marketing campaigns, usually, a bulk amount of the exposed audience has nothing related to ESports. So always the consumer has to pay off, while the middleman getting a bucket full of profits. That's not fair.

That's why Esports Interactive Platform (EIP) is rising to the future of Esports Marketing. One of the main missions of the EIP is to remove the budget loss on third parties and agencies. So the consumers of ESports Marketing can directly access to the end customer with unique technological tools provided by the EIP. The consumer can select the target audience, But in a way EIP is always related to the ESports industry, the audience will be obviously related to ESports. EIP will provide a direct channel which has a high degree of success with the accessibility of the correct audience and the final results. Another thing is that businesses can directly find several non-endemic parties in gaining more and more interactions.


All the above facilities of EIP is for business, Bt EIP has created some strategies for Registered EIP users to receive exclusive goods and services from funded companies. These audience members can gain rewards for certain actions on the platform There are Exclusive tickets to tournaments from tournament platforms in the platform. So the users can always become upgraded with the ingoing ESport functions. Purchasing f goods and services through the EIP platform is possible. But the audience in EIP will not be just purchasing, sponsors have introduced a way to receive additional preferential terms. So representing the audience will not be boring as before.

ICO & Essential Links

EIP has an ongoing taken sale, where anyone can buy EMI tokens at a cheaper price. Doesn't matter, If you are a consumer or a businessmen you can contribute this change and earn a treasury in near future.

Here are the total contribution up-to date 7/27/2018

Website: https://eiplatform.io/

Whitepaper: https://eiplatform.io/doc/WhitePaper-Eng.pdf

Telegram: https://t.me/EIP_ecosystem

ANN thread: https://bitcointalk.org/index.php?topic=3331909.0

Medium: https://medium.com/eiplatform

Twitter: https://twitter.com/EIP_ECOSYSTEM

Facebook: https://www.facebook.com/eiplatform/

Reddit: https://www.reddit.com/user/EIPlatform/

Github: https://github.com/EIPlatform/EMI-Token

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Marketing and advertising is a good way to make money but it's not the case in lot of countries like arabic and african countries because people dont use online pay and many of the dont have paypal account but it really works in USA Canada UK ......

Actuality, this project is based on the blockchain technology, So people can use it borderless and seamless platform. The reason is blockchain driven projects doesn't need any pay-pal accounts to use these services. Yo can always directly by your bitcoin or etehereum through your credit card fro a crypto exchange and , then use it on the network. ESport marketing h as becoming more and more popular so this is one of the best way to invest too.

Marketing is not that much easy due to increased demand of technology, everything is changing at rapid speed. So i believe that this can provide a good way to grow , if we can buy directly bitcoin and invest in crypto accordingly

Yes , first you should find proper projects to invest your wealth , Or not It can be lost. EIP is one of greater projects when comparing to its utilities, Consider about that

Wow. Very interesting project. well, explain. Thanks for Let us know about EIP . Looks like a good solid project.

Good morning @prasannpr143

This is indeed great piece of work. Easy to read and very informative. Im resteeming one post a week so there you go ... this week it's yours :)

Keep up with writing intersting content,
yours
Piotr

Firstly Congratulations for your work, you are so awesome and each topics are very informative and you are explaining so clearly and can understand easily.Thanks for the information regarding EIP. All the best and expect good topics everytime