All VOTES. So a new witness (like my team) have to make it up with reliability, PR and a good record. New D-Apps and services help a lot too, and get your users of the apps to vote for you. Hitting the radio/podcasts is a great way to meet people and find votes, as well. It's a huge PR deal, but you must have the cajones to back it up ;-) My partner has 35 years IT and programming experience, and she was the 5th Witness to have our server up and running on either v20.4 or v20.5, all the rest were in the top 22 witnesses. She is a Top 20 Witness in her capabilities, for sure ;)