Millions of people are always willing to spend less.
You're right about the entry but at one point in Canada I could go to a retailer and purchase STEEM. I'm not sure if that still exists and I can't remember the name of the company providing the service.
So before marketing I'd want to make purchasing easier. Then go nuts. The entertainment industry business model is where it's at for the simple fact the people already spend the money... and I'll just keep yelling at the clouds and sounding like a fool until I get my way.. LOL!